A band is a sum of its parts. At the same time, it has to be both a single, cohesive unit, and also a collection of unique individuals with their own personalities. How do you tackle that from a branding perspective?
In this episode, we talk to Alex Magnan of Young Culture about how each member of the band is both a part of the whole and also their own artist. We cover collecting influences, what K-pop is doing right, creating a cohesive look on social media, live video performances, and live-streamed gatherings for fans on Twitch.
KOBY: [00:00:00] How’s it going? Everybody? I’m Koby Nelson and I’m here with my co-host Jake Mannix.
JAKE: [00:00:05] Hello? Hello?
KOBY: [00:00:06] up Jake, anything new since our last episode.
JAKE: [00:00:09] Uh, no, not within the last two hours. Nope.
KOBY: [00:00:13] So, so today we are actually recording two episodes. earlier today we talked to Johnny two phones who you heard if you listened to our episode last week, I guess it is now for. People listening out there. and then he and Jake went off made another hit record. And now we have the privilege of talking to another great guest in the same day for us and for you the next week.
and at the same time in this episode, we’re also making good on a promise. Slash goal to talk to more bands in 2021. So we’ve talked about that in our kind of year end, episode summing up the year of 2020 and looking forward to 2021. So, I’m really excited because in this episode, we’re joined by the lead singer of a band that I’ve been following for a little while who also happens to be from the Albany New York area.
Because if you listen to this podcast, you know, we love. Albany artists on this show, or at least you guys used to be from the Albany area. Maybe we’ll talk about that. You guys are all over the place now, but We want to welcome to the podcast, Alex. Magnan from young culture.
ALEX: [00:01:21] Oh, what’s up Jake? What’s up Koby
KOBY: [00:01:24] it
Chilling. Just, Oh, thanks for having me, man. I mean, I really appreciate it. You guys said you, uh, did Johnny to phones earlier today, which is cool. Jake. I’m excited to hear whatever stuff you’ve been cooking up today.
JAKE: [00:01:39] Yeah. Yeah. Yep. Yep. We’re working on we’re working. How are you doing
ALEX: [00:01:43] I’m doing good, man. Just, uh, just got back, you know, from the holidays and whatnot, and just trying to settle in and you know, it’s weird. I don’t know about you guys, but it doesn’t really like, feel like a new year to me.
JAKE: [00:01:57] Not even close.
KOBY: [00:01:58] no. Yeah, it feels real weird.
Just like an extension of COVID.
ALEX: [00:02:02] Yeah, it is an extension of COVID. That’s really like how it feels it’s like, especially cause you know, I didn’t do like much at all celebrating on new year’s Eve and that’s like my favorite holiday. Cause it’s just like the biggest party and uh, yeah, I feel like I got chipped to this year, so
KOBY: [00:02:20] Yeah, I didn’t do anything at all to celebrate for, for new year’s. We were just like hanging out in the apartment, turned on the TV for the ball drop and like that was it.
Jake, did you do
JAKE: [00:02:32] you Uh, no. Nope. I actually forgot that it was new year’s all day. Uh, New
KOBY: [00:02:39] just working in your studio, like normal?
JAKE: [00:02:41] your No, like I, I was, I mean, I wasn’t out and about, but like I had some appointments and like, whatever, but like all day I was just like, Oh, like it’s new. Year’s like, what? Like, we’re supposed to be raging right now.
ALEX: [00:02:52] Right. I know. I felt so gypped of a fucking ranger, which obviously we all, we all need. So we’ll make a promise. The three of us are going to rage when, we can.
KOBY: [00:03:07] So where you you’re in Manhattan
ALEX: [00:03:08] you’re in Yeah, I am. Yeah. Uh, moved here like right before the pandemic. And then we went on like, Luckily, we were allowed to do at least one tour sort of, in 2020. but I moved here like in January and then February, March, we did a full us. And then we were on like the last four days of the tour.
It was Toronto and they like kinda came in the room. Like the tour manager came in the room and he was like, this is like the last one. He was like, the world is fucking ending. So yeah,
KOBY: [00:03:41] And out of the country at the same time, too.
ALEX: [00:03:44] Yeah, I know. And that was scary. Cause like they were telling us, they were like, Oh yeah, like good luck.
Cause you might not be able to get back in. And we’re like, Oh, like yeah,
KOBY: [00:03:54] before we get to what you’re doing in the band now with the on culture, I want to go back to the beginning just for our listeners and give everybody a little bit of a background of you and your music and kind of leading up to young culture and what you’re doing now.
So can you tell us a little bit about how you started making music and kind of the origin story for young culture?
ALEX: [00:04:16] yeah, absolutely. for me, I guess my musical, my musical journey started, like as a kid, I started playing drums because, I got two older brothers and they both are musicians. And obviously, you know, when you’re young, you kind of want to be like them and do the things that they do and case in point is I never really did any sports, but I always was really into music and, Started out playing drums then wanted to like, learn how to kind of like be a singer songwriter, so wants to play, learn how to play guitar and sing.
And then like from there, I really was just always the friend that could. Same kind of, and always ended up singing in like whatever bands I was starting. and it wasn’t really like by choice, but I’m glad nowadays, cause it’s definitely like my main vehicle. but started a band like in middle school and then quickly, got my best friend Gabe in it, who I met also in middle school.
And. He’s been in pretty much every single, like legitimate band with me that I’ve ever been in. And, yeah. And then from there, we pretty much started young culture as just kind of like a side project and that’s kind of what it is today. It didn’t really kick off until we were about like seniors in high school is when we started like taking it seriously.
Uh, we weren’t really like sure about college and all that kind of stuff. It didn’t really feel like it was the right thing, but we knew we loved music. So, started young culture. And then in due time, our friend, Troy, who, uh, we knew from a music camp that we went to when we were younger, ended up joining.
Cause it was just me and Gabe and uh, yeah. And now it’s the three of us. So to me, he gave in Troy and that’s young culture.
KOBY: [00:05:58] nice. So you guys were kind of childhood friends and it sounds like that sort of formed into this band was that, that was all in like the Albany area. Is that
ALEX: [00:06:08] Albany area. Is that kind of where Yeah.
Well, me and Gabe grew up in Albany and like I said, like, it kind of started out just us. And then we got a drummer who was also from the Capitol region, who doesn’t play with us any longer, but his name’s Nick Kayvan and he’s also like an awesome engineer, like producer and stuff. He was in the band for a long time.
And then Troy, I pretty much posted on Facebook that we needed a guitar player for a tour. And so he flew up to Albany and then after that tour, it’s like, the rest is history. Like he was like, I need to be in this band. And we were like, yeah, man, like, you’re cool as hell. So, yeah. And it was weird with him too.
Cause we hadn’t seen him in life four or five years since then. And you know, Solomon who was like, great. And we’re like the best of friends.
KOBY: [00:06:54] So, how do you think that being. Childhood friends or like knowing people in camp, like knowing people from a long time ago in your past has helped shape the sound of the band overall. Do you think that’s had any influence? I’m sure it has had some influence on the way you guys work together.
ALEX: [00:07:12] Hell yeah, man. And like in, especially like you said, like I think with the sound too, I mean project is called young culture and that is definitely like just a note to what, what we do and who we are.
I think, you know, I mean, like. It’s weird, like I’m 22 now, but it still feels like, I haven’t like grown up in a lot of senses, like in ways of like, I’m still making music, like with my childhood, like best friend and like, People like that. And so in a lot of ways to answer your question.
Yeah, it does. Because like we all just grew up together and, and we all love like the same things and draw inspiration from the same places. So it’s like, I always say this, but it’s like, that’s kind of why I feel like it is young culture
KOBY: [00:07:58] Yeah, I think that has a lot to do with like why a band can really work because especially if you’re growing up with the same influences, like if you’re all from the same area or something like that, you grow up hearing the same things. There’s like a culture in the area, whatever high school or anything like that, where you’re, you’re kind of getting the same influences and that can really lead to a cohesive band.
Thing. and I think being in a band too, adds like an interesting element that you don’t necessarily get as a solo artist. Cause like the music, your image, your branding, the whole kind of package has to sort of speak for everybody. But at the same time, you, you still have like different personalities that like make up the band.
So for you guys, just, from seeing things around the internet and stuff with all of you, it seems like there, there are definitely like distinct personalities and everything. There are still, even though you might have that common background. So how do you find that balance between projecting like a cohesive band image and also bringing out and highlighting the personalities of the band members?
ALEX: [00:08:57] Wow. That’s actually, that’s a really good question because, you know, I, that’s something I always felt like is like, you know, it’s wild. Cause how do you, you know, create, like you said, a cohesive branding, but you know, in reality you’re all three for our, for our case, it’s three individual people, you know?
And, that’s definitely something that we’ve like put thought into, but it it’s something that we’ve always wanted to like, make sure we never like. Try super hard at, and that, you know, it just came naturally and we’re, we’re really like, I don’t know, like we’re all more similar, I think then than not the three of us.
So it came easily, but it is true. Like, and I think in the music, I think that individuality kind of shines through, you know, like, like Troy is a really good, like songwriter instrumentalize, you know, and hold, send us like rifts and stuff, but they tend to be like, A little heavier than kind of stuff that I would usually write, you know?
Cause that’s, that’s what he really likes, you know? And then Gabe will send like a beat that he made on Ableton and that’s more like, you know, pop, hip hop and the shit that I write on my own usually turns out to be kinda more like singer songwriter, ask, And so it’s weird because like, how do we make it work?
I don’t know. But like, I think that’s part of like what makes it unique and really fun is because we are three individuals, three separate musicians, but like, we want to make music together. So we, you know, find something that is all three of us. You know,
if that made sense.
KOBY: [00:10:27] yeah, that makes a lot of sense. And I think it’s kind of funny because Jake and I actually, the other day after some other podcast, episode recording, I don’t remember what day it was. We were talking about K-pop actually, when it comes to like something like this, like, having different people in like a band that sort of project.
Different images that kind of like make up the cohesive thing. Like each member is geared towards like a specific slice of the
overall audience. And obviously this is like, that’s like a
more like manufactured type thing, but like you have the heartthrob or you have the moody emotional one, or like the edgy person.
And I feel like that’s like a potential benefit of a band, maybe a, an exaggerated version of that. But every, every band member. can have a type of fan that will relate to them in a more personal way. so I don’t mean to suggest that young culture is manufactured in any way like that,
but do you see right.
JAKE: [00:12:12] I just want to, I want to throw something in there that Kobe. Informed me about, dude, is that they have what’d you call them Koby that, that not like schools, but like these kids are brought up in, in like an ener Colby. I’m butchering it,
KOBY: [00:12:29] I don’t know what the word for it is either. Yeah.
ALEX: [00:12:32] They like
KOBY: [00:12:33] come up together. It’s like a, training camp almost or something
JAKE: [00:12:36] almost or something like for groups that’s
I was curious, for young culture, if you had to put a caricature or persona on each member of young culture, like who would be, which role
JAKE: [00:12:50] be, which role in your
Okay. Well, I think that like, is like the heart frog. It’s like the hot boy. He’s like the guy, you know, it’s kinda like.
KOBY: [00:13:58] it’s kind of interesting
that you like connect that back to those particular like personality types too. Cause I think that kind of fits along with what you were saying. about like the individual band members, like music tastes as well and like what they bring to the table as far as influences.
How do you think that those different influences, whether it’s like a hip hop or a heavier side, play well together to make something that’s unique because you guys kind of have a sound with elements that are reminiscent, at least to me, of.
Rock and pop music from like the mid two thousands. I definitely hear like some influence in there of that, but it’s also like completely fresh and new sounding. Like it doesn’t sound like that stuff. It’s just, it gives me the same vibe some records that I loved that were made at that time. and I think that doing that is.
Not an easy task. And in fact, it’s something that we actually did a whole episode about episode three on this podcast, which was about how to be different yet also familiar. So I’m wondering if you can connect, some of your experience back to that. How has young culture managed to find the balance between creating that sort of familiar sound while
being new? Right. And I think part of that, comes through in a lot of the elements. Cause there are definitely some like hip hop elements in your music and some pop elements in your music as well. Like the it’s it’s the combination of those things drawing from influence rather than like what you said, making something derivative and trying to sound like.
Fallout boy or whatever band it is that you grew up loving. It’s combining all that stuff. I think another thing that you guys do well from a branding sort of standpoint, has to do with the overall image when it comes to your visuals as well. whether that’s. Album covers or social media, like a Instagram feed.
and that’s something that I actually really have admired from you guys and something that I took note of and used as an influence and modeled the aesthetic of my own business, Instagram around. cause I was seeing all of your guys’ photos from shows and stuff, and they have a very vibey sort of a grainy washed out low fi sort of aesthetic.
That’s kind of. Nostalgic and really compliments the music. I think who kind of is the one in charge of all that stuff. And can you talk about the process of like landing on that
look for the brand? sacrifice. Well, yeah, I know what you mean. Or like, it can go to the point where instead of everything looking cohesive, everything looks
the same and that’s just boring.
but I don’t, I don’t think you guys ever had that. Like, it always felt like natural sort of thing. It was, it just struck me when I first went to your guys’ Instagram. I was looking through it as
a bunch of pictures from shows and stuff like that. Yeah. It had like just a vibe to it. So it just, it more gave me a feeling rather than, I mean, I tried to figure out why it gave me that feeling.
And that’s how I kind of came across the idea of that cohesive aesthetic. But like when you first come across it, it just gives you that
feeling. It makes you feel connected to it. So I thought
well put together. Yeah, of course. and so. In all of that. You, you had a lot of these photos.
I think a lot of the photos may actually be down now from the shows and everything like that, as you guys have kind of, I don’t know, 2020 has
pulled away from some of that,
for, yeah, for everybody. so in 2020, your focus has turned more to the release of stress self-titled album. which
congratulations on that.
was October, right?
So, um, you transitioned over to that and then also to, some live streams and some live performance videos, that I’ve come across, which I want to come back to and talk about in a little bit, what I want to talk about first though, can you talk about the experience of releasing an album during COVID?
Like, that’s gotta be just a weird
time to put out music.
ALEX: [00:21:36] people or something. And I think that that’s really like, I don’t know really interesting, but Like, and I like the way that you linked it. Cause it’s, it is essentially like the same thing.
It’s just, we got to Kobe informed me about it is that they have what’d you call them Kobi, not like. Kids are brought up. what you’re talking to. No, I know what you’re Jake. Yeah.
Like a it’s like a training camp almost or something like that. Yeah. It’s kind of interesting. I could figure out what, like what they’re called right now. I can’t think of it off the top of my head, but I like, I know what you’re talking about, Jake. Uh, for, for young culture, if you had to put a caricature or persona on each member culture. Oh that’s funny. Like, it’s funny you say that. Well, Gabe is heartthrob. He’s like the hot boy. He’s like the Pete Wentz kind of PR person of like our band, like, you know, like, but he’s like the business guy, you know, and he’s kind of like, in my opinion, I band.
Um, and he, you know, like, whereas like, you know, I’m the singer, but like, I feel like he’s got like the most personality and he’s funny and he’s like the heartthrob one, Troy is. Like the fucking, really
KOBY: [00:23:06] think you guys have done a really good job of making the best of
ALEX: [00:23:10] partier like on-site and he loves that shit.
And that’s, and that’s why everybody knows him for and anybody that like we go on tour with, or that hangs out with them. They
KOBY: [00:23:17] in a room and stuff like
ALEX: [00:23:18] like, he’s just so much fun. So he’s definitely like the fun guy. And like,
KOBY: [00:23:25] due to COVID, but like the live video performance thing.
ALEX: [00:23:28] of us, but
KOBY: [00:23:30] one with
ALEX: [00:23:30] quiet of a person anyways, but I think that, I think that out of the three of us, like, I’d be like the more like
KOBY: [00:23:36] I mean,
ALEX: [00:23:37] we
KOBY: [00:23:37] could, we could talk all day about how.
ALEX: [00:23:39] because I’m on 10
KOBY: [00:23:41] shows and all that stuff. That’s a topic that’s been beaten to death like early on in COVID even.
and I think the general consensus seems to be that artists just hate everything virtual, but you guys
ALEX: [00:23:51] do
KOBY: [00:23:51] it and you go like full in with it. You do a good job with it. So can you talk about your mindset when it comes to like those virtual live
performances, like at Skyfall or audio tree? okay.
ALEX: [00:24:50] also. Well, yeah, first off. Thanks. That’s really, really nice of you to but yeah, I think it all, it all makes sense too. And, and, um, I think kind of attest to all this because, you know, we kind of grew up like both playing in bands and Albany at the same time.
And I think you know, like we a ton of shows together and, and I think that. All that definitely shaped a lot of it, but the very beginning of it, like, I mean, I I grew up like the first band that I loved was like fall out boy, and like taking back Sunday and like shit like that.
And like dashboard confessional. Cause like my older brother, like, grew up in like the and, would just always have his like CDs and I would listen to that kind of shit and I loved it. And uh, what I grew up on. And like, I still like love. Like pop punk like that.
Like I really do. but I think that, you know, when I started getting to high school and stuff, um, I was, you know, opening more to like a lot more like, you know, hop and then like, you know, listening to more like
KOBY: [00:25:48] a lot of that stuff off and said like, Oh, it’s not
ALEX: [00:25:51] like,
KOBY: [00:25:51] same as a
ALEX: [00:25:52] Into the pop punk stuff beforehand.
But, um, also around that time, like I was
KOBY: [00:25:57] it. And I
ALEX: [00:25:58] shows and stuff and I would see Jake around and, and I mean, like, even like the bands that I was like hearing what they were doing. And I was like, this is so fucking cool. Like, so I
KOBY: [00:26:09] ever going to replace a
ALEX: [00:26:10] but, but yeah.
It’s like, I was like, this is so cool. And, and they would like take influences from. You know, like other, other things that were like pop punk, like, okay, like we’re going to do some, some pop influence and stuff. And I would hear like, you know, some like trap hats or something like in a song. And I, just thought that she was like sick and I
ever put yourself in a box and you should
KOBY: [00:26:35] Started doing live
ALEX: [00:26:37] just try to do something different.
So I guess that
KOBY: [00:26:39] like a more
ALEX: [00:26:40] of,
KOBY: [00:26:41] sort of thing. So, think it’s
ALEX: [00:26:42] been a
KOBY: [00:26:43] month now that you’ve been doing live
streams on Twitch, under like a channel called
ALEX: [00:26:47] that. You know, afraid of our sounding too much, like one thing, you know, but it’s cool that you, like what you said, like, it’s like, okay,
KOBY: [00:26:53] of deal.
ALEX: [00:26:55] true to itself, which is like the pop punk kind of
KOBY: [00:26:57] 10 minutes
ALEX: [00:26:58] but also like, you know, think outside the box.
What else do we like
KOBY: [00:27:01] bit about where the idea came from to do culture club and, connect with your fans in that way?
ALEX: [00:28:00] landing on that overall look for the brand.
As far. Yeah, that’s light, but, um, like our friend Danny, and I think, I think Jake, I think, you know, Danny, you know, Danny LaRusso. Yeah. Uh, I mean, if you don’t, if I’m sure you like, know who he is, but he’s, he’s from the cat, like same area that we’re from, he’s from Clifton park, but he’s been around pretty much since we started this band too.
And he’s kinda like an honorary member of the band because he has always kind of, we’ve always given him like a lot of creative. Um, responsibility and stuff. Um, but we always tell them like what you know, and it’s cool. Like all those things
KOBY: [00:28:50] half of today,
ALEX: [00:28:52] cohesive, cause that’s
KOBY: [00:28:52] like going through the demos,
ALEX: [00:28:54] wanted Um, is I always like when like pictures are cohesive and like the
out in the final
KOBY: [00:28:59] version of the song and everything.
ALEX: [00:29:00] that we post
KOBY: [00:29:01] played some demos of
ALEX: [00:29:02] and stuff. Cause we
KOBY: [00:29:03] it on
ALEX: [00:29:04] like it to be like a
KOBY: [00:29:04] which was pretty cool.
ALEX: [00:29:05] know? yeah. Uh, think, I think he’s a huge of it and he he’s really helped us and we let him do, um, I think three out of the four, like artworks for the releases that we’d done and, you know, he’ll probably
KOBY: [00:29:19] cool, like inside look
ALEX: [00:29:21] uh, yeah, we.
KOBY: [00:29:22] normally get to
ALEX: [00:29:23] wanted it to
KOBY: [00:29:24] that’s,
ALEX: [00:29:24] cohesive and, and look good, you know, together, I guess it’s never really been like super, but like, it’s cool. cause I think, I think it can be like
KOBY: [00:29:36] in a virtual way.
ALEX: [00:29:38] like, you know, if you’re kind of having to sacrifice natural
KOBY: [00:29:42] or something like that, or a video or whatever, or release new music.
But you miss out on that actual
ALEX: [00:29:47] the word?
I dunno. I just think it can kind
KOBY: [00:29:50] Cause it’s different than social media too. It’s not like responding to a DM or
whatever. It’s like actual,
it feels, feels more personal. Um, how do you guys choose. What to talk about with your fans
and like what they want to see.
ALEX: [00:30:29] Dude, that’s so sick.
KOBY: [00:30:33] Yeah, I think that works. And I mean, that’s part of what I think people want to see anyways, and why people want to meet bands in the first place is just to like, Talk and like, I don’t know, not it’s not a show. It’s not a planned out thing necessarily. You’re just getting a sense of people’s personalities and stuff.
Do you think that’s something that you’re going to continue doing after
ALEX: [00:30:54] has time to the release of your title album, which congratulations on that. That was October, right? Uh, yeah, man. felt very like bittersweet in a lot of ways. And
KOBY: [00:31:34] I almost feel like that’s what this podcast is for you and me, Jake. Like it’s, I don’t know. We just get together once a week and like talk
it and it goes out to people.
so, I mean, now, now COVID is sort of hopefully fingers crossed maybe going to begin winding down shortly. I think, I don’t think shows are coming back in the immediate future, but maybe the foreseeable future finally, at this point, and I think that more bands and artists can, learn from what you guys have just started doing and hopefully take that away and start trying to connect with fans in that sort of, live time setting again.
one of the things that I want to talk about, departing from the live shows and, live streams and all that, I want to talk about you guys as a band, as a business a little bit. So, I mean, on this podcast, we’re called self signed artists. So we can’t really gloss over the fact that you guys are
to equal vision records.
ALEX: [00:32:34] I was just
KOBY: [00:32:35] just wondering how, how has being signed to the label impacted the path of the band overall and how you guys actually.
Operate your business kind of day-to-day.
ALEX: [00:32:46] All right. Cool.
Yoda. Uh, it’s uh, to answer your question though, about yeah. Dropping the album, uh, like, yeah, we recorded it and September, October, 2019, uh, got like back probably beginning of 2020. And so we were certain about a June, uh, like release date. Um, And then COVID happened. like this probably won’t last long or
KOBY: [00:33:13] Just start recording
ALEX: [00:33:15] so then we, you know, eventually landed on October and we kind of like new, we were presented with either sitting on the album longer or putting it out during the pandemic and. Ultimately, you know, we ended up putting it out and I think that’s better than if, if, um, we sat on it because I think that.
It would have grown a little bit stale to think that even waiting as long as we did, like, um, I don’t think it grew sailed us, but I think it almost did. And it was like, okay, like, we’re so ready like make new music. But it was definitely weird to, you know, putting, putting an album out during all this because what’s of, you know, Doing this, you know, you make music and then you go on tour
KOBY: [00:34:01] I
ALEX: [00:34:02] at least for a band like us, you know, and, and we didn’t, we don’t have that, like, so it’s a weird, not touring
KOBY: [00:34:08] labels at
ALEX: [00:34:09] that, you know, and everything that I see,
KOBY: [00:34:11] that’s something that we’ve
ALEX: [00:34:12] wise is on the internet.
KOBY: [00:34:13] before,
ALEX: [00:34:14] I dunno, it’s weird. It’s a weird, weird feeling, but overall at the end of the day, like, I’m very happy it out and I’m glad we didn’t wait. Um,
KOBY: [00:34:23] and
ALEX: [00:34:24] it’s like
KOBY: [00:34:24] taken care of for you.
You don’t have to worry about it anymore. You can kind of coast your way to success. and just, I like to hear
ALEX: [00:34:31] from artists like you
KOBY: [00:34:33] guys who are signed, but still have that kind of self mentality, I think you have to have that self-signed mentality or. I mean, having a label doesn’t matter, you’re going to
get dropped cause you’re not going to do anything,
So like you have to still have that grind and everything. I’m wondering if you can give them advice for artists or bands who might be on the fence about whether or not to sign to a label or stay independent, or even like pursue the label route. Like, can you give any advice to help people sort out
for themselves what they should
be looking to do?
ALEX: [00:35:09] performance or like at Skype? Uh, yeah, absolutely. Yeah. I don’t like what you’re saying about the virtual thing. not a huge fan of it either. Like, I feel much better, like talking and like, you know, like, I feel like I don’t really like this.
Stuff’s hard. Like, you know what I mean? Like,
KOBY: [00:35:42] I
ALEX: [00:35:42] it’s weird. Like, and it’s a weird, like way to and did it feel like live streams? And we did, um, audio tree. We did when we were on Um, and that was I think, during COVID and yeah. And we had done that.
Yeah. Yeah. So yeah, that must’ve been, yeah, well that feels like forever ago, but we. Yeah. And we went to, uh, from, we played Minneapolis the night before and drove night to get to Chicago. And then that morning, um, did the audio tree, played at a venue called subterranean in Chicago like that night.
And it was just like a gnarly, like 24 something hours or like, Probably even more than that, yeah, doing audio tree was really sick and I think that having the opportunity, that was awesome, but we did this live session at sky fall, um, to kind of replace, you know, an touring and kind of to do something fun because these were songs.
The two songs that we did, um, were more of. the side of our like hip hop and like produce things. So we didn’t need like a drummer, which we don’t have, like our Germer who we have playing with us, uh, lives in Canada. So it’s like, he can’t, he couldn’t come down. Yeah. So like we just had like a fucking then the three of us playing and, um, I feel like you got to do stuff like that though right now, you know, because otherwise, you know, I, I get scared about like, being you know, what I mean? And, uh, and I think that that was one way that we could showcase our new songs in a live way, but, you know, without doing a
KOBY: [00:37:19] Yeah.
ALEX: [00:37:37] I
biggest fan of like kind of stuff either, but like, you know,
KOBY: [00:37:47] get the
ALEX: [00:37:47] be choosers. And it’s like, man, like I
KOBY: [00:37:50] just talking with
ALEX: [00:37:51] I miss shows so much
KOBY: [00:37:52] almost like
ALEX: [00:37:53] and, and all that.
KOBY: [00:37:55] a label is going to get you fans. Like that’s the way to get fans when I feel like it’s so, so totally the opposite. Like if you get a bunch of fans, you’re much more likely to attract a label.
Like, that’s the complete opposite of what it, how it actually works.
So I always think it’s really kind of funny and interesting.
ALEX: [00:38:17] of a live stream, like 10 minutes
KOBY: [00:38:30] Hmm.
ALEX: [00:38:32] where that idea came from.
Do you do culture club, uh, connect with your fans in that way? Yeah. how you put it. I mean, like, I about our.
um, like the human love, you know, getting to talk to the fans and stuff like see them, talk to them and see them in person or whatever, all that kind of stuff.
So we wanted to like find a way to do that. And it was so hard cause out of y’all like, Do Twitch at all, or you guys like stream,
it took us so long to try to figure out how to do it. But, um, it’s we had like last week we interviewed our friend, Doug who sings in a band
KOBY: [00:39:06] maybe and going to
ALEX: [00:39:07] That’s really awesome. And that was like,
KOBY: [00:39:10] of
ALEX: [00:39:10] sick. And then today we just, um, listened to like the demos, uh, through and saw like, what was different. And I know, I know at least I know Jake for share came like relate to this, just cause it’s like, you know, when you listen to something like what it was and then like what it became, it’s like wild story or listen to it.
And it’s like, it’s like so shy, like everything. It’s like, we’re showing them this. And we showed them some songs that like, Didn’t make it. And it’s cool just to give them like a little insight of, you know, what’s, you know, other things, you know, that we would just in normal conversation. So.
It’s been really cool and just a way interact. And, you know, we were, we were just making it like a fun thing and we were like, kinda just drank through the whole thing. And now this month I’m trying to do sober January thing and not drink. So today we did it and okay, let’s do it.
It was a weird.
KOBY: [00:40:36] Right.
Actually, yeah, I think that’s a good example. Like Jake, do you have any insight on that or a prediction, like if there’s going to be more of a gap
JAKE: [00:41:13] of
ALEX: [00:41:15] Honestly, you’re asking me, like, we’re just trying to figure it out. Like day by day. Like we came up with the idea of doing what we did today, like this morning And like, and that’s something we talked about. We were like, fuck. But I mean, I don’t
I think we’re fun enough, dude. It’s like, we
KOBY: [00:41:34] you personally, I guess,
ALEX: [00:41:35] shit right.
An hour anyways. And like, it always ends up being kind of fun. So, I mean, I know it’s kind of like a
KOBY: [00:41:42] that.
Like it, it,
ALEX: [00:41:42] way to look at it, but. Yeah, we’re just
KOBY: [00:41:46] shift the way you’re thinking about something and use it to your advantage, which I think is what’s great for independent artists right now, especially. there are ways to find those advantages for yourself without a label, if that’s the way that you choose to go, or if that’s the way that you feel is going to work best for you.
So I don’t know. I think it’s an interesting time, at least as far as that goes, and an exciting time, I think for a lot of people, I
ALEX: [00:42:10] After little, it is kind of behind us.
KOBY: [00:42:12] is
ALEX: [00:42:12] Yeah, I think
KOBY: [00:42:13] to
ALEX: [00:42:13] think we were planning on it. Like I think we want to like, just keep doing it. Cause like
KOBY: [00:42:16] as a
ALEX: [00:42:17] I like was telling you guys earlier, like the three of us far away from each other We kind one day out of the week, uh, to just, you know, like spend together and like work on music, like over zoom and stuff and like any way that we really can.
And that’s just Making it like our party time, except like we’re live. And like people are like in chat boxes and stuff, which is fun though. Cause cause some of our like fans that tune funny as hell and they say funny shit.
So it makes it so much fun. It’s really sick. We just get together. Talk and it Yeah, I agree.
KOBY: [00:43:02] I like that a lot.
Yeah. I think that’s a, that’s Great. Quote, that’s
one. I’m going to have To write down and remember, I think, I mean, I think you guys are good example of that. Like making things work, like starting something and then figuring it out, you know, like that’s even, it kinda sounds like what, uh, culture club is like, you’re starting it.
And then you’re sort of figuring out as you go like the inspiration comes and you build off of that. So I dunno, I’m really excited to see what you guys going to do, especially as we come back from COVID and everything. You’ve got your debut album out now. you’re ready to launch back into touring.
I’m sure when the time comes, So, yeah. I think it’s going to be fun to watch you guys in the next couple of
ALEX: [00:44:07] Yeah. I mean, um, and that was something I was, I was thinking about too. Like, uh, what I was going to say is like, cause
labels can’t help because like our label equal vision, like they help us a ton and Um, but you know, I definitely, yeah, I think that is like the biggest is that like, Oh, like, you know, you need to like be signed and you need to.
You know, thing, things like that, it’s like, you know, caught up in like these like weird, like besides it’s per se, like of, of music industry. I mean, like, dude, like I see like so many artists nowadays is doing it independently and rappers and pop artists and it’s like, they do it so like, I think that’s just such a big misconception is that you need like,
Like all these if you’re truly like a good artist, you, you’re going to,
KOBY: [00:44:53] so for people, if they want to tune into that, that’s those are usually Sundays at
six or six 30 today was six 30, right?
so I can go find you, find you there on Sundays. Well, Alex, thank you so much for taking the time to sit down and talk to us and right after a live stream, no less. So we really appreciate that. And our listeners appreciate it. Hopefully you’re not too
talked out at this point after whatever you talked for
two and a half straight hours or something like that.
ALEX: [00:45:21] totally.
I totally agree, because like they, when they, like, was because they had seen that we were doing the work ourselves and just gone out to California for the first time and then came back and we’re doing our hometown show. And then like, after that, they were like, okay, like let’s have a conversation. And that was wonderful because like I said, that’s what, like, I success meant for like, you know, to be my golden ticket. label.
JAKE: [00:45:59] Yeah,
KOBY: [00:46:10] Yeah, it’s been great. So, for all of our listeners, go check out young culture, wherever you listen to music, follow him on social media and.
JAKE: [00:46:19] stay tuned for what’s to come. Yeah. Alex, thanks for coming on, man. This is awesome.
ALEX: [00:46:26] but like, I don’t think that I’m like the most
JAKE: [00:46:30] let us know.
What you thought of this episode? let us know what you think of, uh, some of the gems that Alex dropped for us today.
ALEX: [00:46:38] yeah. Yeah. I mean,
JAKE: [00:46:41] for your
ALEX: [00:46:41] a disclaimer, cause like,
JAKE: [00:46:42] Apple podcasts,
ALEX: [00:46:43] like we, like I was saying, like, I do think you’re going to see. Um, a lot more, I think you’re gonna like, kind of see like the um, break a little bit, which is kind of like bad for like somebody like me, like, cause I’m saying like you got independent artists, you got like independent labels and you got, um, major
widen a little bit, um, you know, cause you got your, I, but like in the same way, like those independent artists are going to
KOBY: [00:47:10] do you see
ALEX: [00:47:10] at the
caliber as some of these major artists, like, um, okay. Like, let me